Pixlee also has an intuitive reporting feature that delivers performance reports on a weekly basis. You can track Instagram follower stats and other key metrics through: 1. Though Later offers a free plan for individuals, its paid packages will give you access to various useful IG analytics such as. Did we miss any important Instagram analytics app? "Ninjalitics is without a doubt one of the best Analytics tools for Instagram in the market. It provides you with advanced insights to help you optimize your overall social media strategy. Socialbakers has a free Instagram analytics tool that provides you with stats on your most popular posts, allowing you to track your performance, and learn what type of content resonates well with your followers. Start a business and design the life you want – all in one place. Well, that’s exactly what we’re going to look at. … Instagram Insights. Chapter 4: Paid Instagram analytics tools to upgrade your strategy. There is a lot of competition out there. You also get an option to export your data in a beautiful format that helps you keep other stakeholders in the loop about your Instagram marketing efforts. If you're planning any sort of influencer marketing campaign, this is a good tool to check out. Now, how do you get analytics on Instagram, especially since the platform doesn’t have its own analytics dashboard? Additionally, the app offers insights on your audience’s preferences and interests, and which times are the best or worst for posting. Smartmetrics gathers insights on an hourly basis to provide you with more than 30 Instagram metrics about your stories, posts, and Instagram account. If you’re using the normal profile, you can easily convert it into a business one by following the steps here. You can use it to monitor Story taps forward and exit rates, when your audience is the most active online, profile link clicks, follower removes and adds, and so much more for better performance. Additionally, you can use the tool to schedule hundreds of social media posts simultaneously across various platforms. Additionally, Socialbakers offers an Instagram Report, which compares your own Instagram account to your competitors', to see where you fall in the industry and what you can do to improve. Just open your mobile data download free from Google play store or ios store and start tracking now. It allows you to track hashtags, mentions, keywords, URLs of your previous and existing posts. Regardless of where you are in your Instagram strategy (i.e. By using our website, you agree to our privacy policy. In addition, the tool offers a way to monitor activity around your brand by tracking and replying to mentions on Instagram. Instagram Insights (FREE) The first app I want to talk about is Instagram Insights – available on your mobile app… Holiday shopping has come a long way, and it’s happened fast. You can use it to get a monthly analysis of your recent posts and growth, or a history of your content broken down by hour, day, month, or year. In addition to this, the platform allows you to choose any Instagram metrics you’d want to compare, including the posts, likes, reach, followers, comments, profile views, bio email link clicks, and text message clicks. Squarelovin is one of the few tools that offer Instagram analytics free of charge. is that the data is pretty easy to comprehend. There are tools to make tracking and evaluating your Instagram analytics … Instagram is all about posting the most attractive videos and photos possible. 1. Keyhole is a Hashtag Analytics and Social Media Analytics company who provides real-time data with hashtag tracking for Twitter, Instagram … Plus, you can use its data to find social media influencers, as well as connect with advocates posting about your business. Moreover, the platform can be used to check whether or not an influencer’s comments come from a loyal and engaged audience. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Instagram Insights provides more basic metrics than some premium analytics tools but is free and included in Instagram. You may unsubscribe from these communications at any time. Additionally, you can create custom keyword monitoring streams to keep track of conversations regarding your brand, to ensure you're consistently communicating with your prospects and customers wherever they are. For instance, if you notice #remotework is a hashtag that performs exceptionally well, you might consider using that insight to produce more remote content on your blog or other social channels to attract higher engagement across the board. ‎Track and monitor the activity on your Instagram profile with complete real time reports and analytics! Offers in-app purchases. This is one of the cheaper tools in the list that offers hashtag analytics, so if you don't have a huge budget for Instagram, it's a good one to check out. Iconosquare. In this post, we’ll discuss the two main ways you can access analytics on Instagram, including the best tools to track Instagram metrics specific to your goals. Whatagraph lets you put your logo, apply your color scheme, and send the report from your own email ID. An Instagram business profile 2. They also drill down into a number of advanced metrics that show you how you're performing over long periods of time. You don’t need to possess any previous data analytics experience, and you might even be able to draw out some valuable insights by tapping into the knowledge you already have. What makes this platform unique is its Linkin-bio feature that allows you to link your Instagram posts to specific URLs, such as product pages. Without the right metrics, you'll never know if you could be doing more to engage your audience or grow your following. Iconosquare also includes hashtag and competitor tracking, allowing marketers to compare themselves against the people and topics they care about. Squarelovin is one of the few tools that offer Instagram analytics free of charge. The number of likes and followers for instagram profile is one of the keys to success on Instagram. There are plenty of Instagram analytics apps to help you keep track of your progress and discover areas for improvement. Crowdfire allows marketers to schedule posts, measure their performance, and track mentions of their brand, as well as curate content related to their industry from all over the internet. You can even figure out the best time to post, depending on when your followers are most likely on the app. You can even compare your performance in the existing period with that of the previous one, just by toggling the tiny switch on the top of your Crowdfire dashboard to “ON”. Zeroing in on the right Instagram analytics … Followers Pro - For Instagram claims to be the "fastest and most accurate Instagram analytics app" and uses official Instagram Application Programing Interface (API) for information. has performed until a specific date. Connect – simply connect your website to Google Analytics and other popular apps like ReCharge, CartHook, Facebook Ads and Instagram Ads (ad cost import) and Google Ads; Fix – say hello to 100% accurate data across the board; Accurate data. Though Later offers a free plan for individuals, its paid packages will give you access to various useful IG analytics such as Instagram Story insights. Also, Instagram will only display insights for stories and content that you’ve posted after converting to a business profile. Premium plans, Connect your favorite apps to HubSpot. As a paid subscriber, you’ll be able to capture and archive important data about your brand. There’s even an option to customize the report. In 2013, Cyber Monday sales hit $2.29 billio…, To date, the only thing that voice search has really disrupted is Santa’s 2017 inventory. You can track their activity, growth, and engagement data over a certain period. You can track Instagram follower stats and other key metrics through: If you’ve already created an Instagram profile for your business, you can see your analytics via the “Insights” tab in the Instagram app on your smartphone. Also, Instagram will only display insights for stories and content that you’ve posted after converting to a business profile. It also offers hashtag tracking and stats, an option to identify your most engaging content, and a way to track growth in Instagram followers. This can give you critical insights into your target audience's interests. These analytics show you trends related to engagement, impressions, your posts' reach, and even how your Instagram Stories are performing. 10+ Metrics for the most comprehensive analysis of Instagram profiles. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram tracking apps and tools. By paying close attention to your analytics data, you can gain useful insights to help you improve your Instagram marketing. As you can see, there are several Instagram analytics tools available to cater for a variety of needs. Add to Wishlist. You should now be able to access a variety of metrics for your posts, activity, and audience demographics. Keyhole is one of the best Instagram analytics apps available for viewing the historical and real-time performance of your account. SocialStats is a small easy to use tool made to view Instagram analytics, with SocialStats you can track unlimited Instagram Accounts and find out in depth statistics to boost your Instagram following. While admittedly not the most visually appealing tool in the list, Socialbakers still offers critical information, including your most liked and most commented on posts, and your top performing filters. The first analytics screen shows high-level insights for the last week and comparison stats for the week before. It allows you to track hashtags, mentions, keywords, URLs of your previous and existing posts. Whether you’re looking for information about your followers and account, or insights for specific posts and stories you’ve shared, Instagram’s free analytics tool, Instagram Insights, is filled to the brim with useful data — and it’s all conveniently located within the Instagram … Whether you wish to, discover the top trending hashtags for likes. You even get an AQS (Audience Quality Score) that analyzes an influencer’s real worth on a scale of 1-100, with a score higher than 70 indicating that the influencer has good value. … Free and premium plans, Sales CRM software. You can track their activity, growth, and engagement data over a certain period. For those unfamiliar with their role, Instagram analytics is how you assess the performance of your content and your profile overall. You’ll not only discover how many times a hashtag was used – the app also allows you to see trending hashtags and how your content is performing. Unfortunately, you can only use the tool within the app (there's no desktop version), and it's not the most user-friendly, but it provides a good basic overview of your Instagram analytics for both individual posts, and your account as a whole. You will notice a graph icon in the upper-right section of your profile. Additionally, HypeAuditor provides an Audience Quality Score to ensure you're choosing authentic, engaging influencers for your upcoming campaigns. Its Community Analytics tool will also assist you in understanding Instagram insights such as the age, gender, and preferred language of your followers. While the tool can't give you analytics beyond 30 days, it's a useful option for taking a look at short-term themes and patterns, and learning how you can quickly improve your metrics. Instagram Photo and Video Apps. For more information, check out our privacy policy. Good news! Note: If you’ve created or made the switch to an Instagram business profile very recently, it can take a while for the platform to present data for your profile. You can use it to get a monthly analysis of your recent posts and growth, or a history of your content broken down by hour, day, month, or year. An Instagram analytics tool If you’ve already created an Instagram profile for your business, you can see your analytics via the “Insights” tab in the Instagram app on your smartphone. The AI suite lets you manage your Instagram account smarter by using predictive analytics to identify what stories and posts to promote, when to post them, and which follower segments to prioritize. With these Instagram apps … Picture.io is another free and simple Instagram analytics app. If you’re using the normal profile, you can easily convert it into a business one by following the steps here. The Insights tool can show you when your audience is on Instagram, which of your posts are most popular, and your account's impressions and reach. You don’t need to possess any previous data analytics experience, and you might even be able to draw out some valuable insights by tapping into the knowledge you already have. Customizable reports allow you to choose a certain reporting period, while competitor analysis lets1 you keep tabs on Instagram trends and audience groups across a portfolio of competing brands. We wrote a whole post dedicated to Instagram Insights and Analytics … Tap on them, and Instagram will take you to the Insights screen. Price: Instagram Insights is a free Instagram analytics tool. Used by Kenneth Cole, Sonos, and plenty of other big brands, Pixlee offers an impressive free tool. The Top 5 Best Instagram Analytics Tools. Instagram Insights. Immediate interface, simple user … Instagram used to be a black hole in terms of third-party marketing tools. Additionally, you can compare your original post with a promoted version of the post to figure out if your paid efforts are working. Instagram Analytics Apps. And with loads of demographic information (age group, gender ratio, and so on) at your fingertips, you can see what’s resonating well with your followers. Start free! Best of all, you can create customized hashtag reports for clients' to demonstrate the value of your social media campaigns. Sprout Social’s platform allows you to analyze your key Instagram metrics, including: You can also use Sprout to analyze how your competition performs on Instagram to ensure that you’re always ahead of the curve. If you’re looking for an easy-to-read Instagram Insights report to share with your team, virtual assistant, or social media manager, Whatagraph will come in handy. … Price: Included with Marketing Hub Professional. Minter.io also offers a 14-day free trial that can be extended on your request. , using these platforms will help you achieve your goal. It provides brilliant visualization of data with detailed reports that show the rate at which your followers are growing, identify top feed stories, and measure interaction and engagement generated by your Instagram content. Command can show you which hashtags deliver the most engagement for your brand, as well as average likes and comments you get from different hashtags. By monitoring and learning from the insights that these tools provide, you’ll be able to see what’s working, what isn’t, and how to bridge the gaps. Once that’s set up, follow these steps: In the app, go to your profile Tap the hamburger icon in the top right corner Tap Insights in the pop-up menu View your content overview, activity, and … Learn More. Fast forward to 2019 and times have changed. With Hootsuite, you can collaborate with your entire team on social media campaigns and scale across the organization. Best of all, HubSpot's Social Inbox tool enables you to report on the success of your social strategy across every channel from one centralized location to clearly identify how your social team impacts the company's bottom line. For instance, Hootsuite offers features that enable you to assign tasks to various team members, create reports to share key metrics and insights with the team, and even track which employees or departments are posting the content with the highest ROI. In addition, you can use Keyhole to track the performance of competing Instagram profiles. Savvy businesses utilize IG analytics to track a variety of metrics and evaluate the potential of their posts. Preview is an A-to-Z Instagram powerhouse.You can plan your feed, prepare your captions, find hashtags, save your hashtag groups, test your hashtags, and see your Instagram … @cforsey1. You can now know at every moment the performance of your posts and stories on Instagram, track … Additionally, the tool provides you with critical insights to ensure you choose the right influencer for your brand — for instance, you can use HypeAuditor to figure out other brands an influencer has worked with, and analyze sponsored post performance. Instagram Insights is the free analytics tool Instagram provides to any user who converts to a business profile. Free Instagram Analytics Tools 1. Q3. What’s more, you can create customized reports and save your data as a PDF at any time. You can then track website clicks, page views, and click-through rates from your Instagram profile and see how many sales a specific post generated. Save time scheduling to Pinterest and Instagram, post at the best times for engagement, grow together with Communities, get more actionable analytics. Price: Free to download; $9.99/month for premium version. Ultimately, this is a great tool for figuring out which hashtags drive the highest engagement for your brand. Stay up to date with the latest marketing, sales, and service tips and news. Squarelovin's free Instagram Insights tool provides most of the information you'd need to conduct an analysis on your progress over the year — for instance, you can obtain a monthly analysis on your posts, or a history of your posts broken down by month, day, or even hour. Here, we'll focus on the best free Instagram analytics apps, so you can focus your money and efforts on the Instagram content itself. In addition, you can use Keyhole to track the performance of competing Instagram profiles. The Instagram Hashtag Analytics are inside Preview App.. You can see your Top Hashtags. The Best FREE Instagram Analytics Apps for Marketers. Prices for Buffer's analytics … Sprout Social’s suite of Instagram analytics tools you can use to grow and manage your Instagram presence. It’s similar to Klout, but it’s aimed at visual content creators. If you don’t have the answer to any of these questions, you need a healthy dose of Instagram analytics. Brandwatch Consumer Research is a social listening product that can be turned into a powerful Instagram analytics tool. It digs deep into influencer profiles to calculate their Engagement Rate (percentage of followers that engage with the influencer’s posts) and how it compares to the engagement rate of similar experts. A. HashtagsForLikes has a simple-to-use Instagram account analyzer that can give you all the necessary information about your account’s … If you have a business account on Instagram, you automatically have access to their free... 2. Iconosquare is a three-in-one Instagram … Marketing automation software. Additionally, the app offers insights on your audience’s preferences and interests, and, which times are the best or worst for posting, It also offers hashtag tracking and stats, an option to identify your most engaging content, and a way to track growth in, Crowdfire’s Instagram stats offer a detailed view of how your. Instagram Insights is available via the Instagram app on iOS and Android. Written by Caroline Forsey A few of its unique features include Instagram Stories analytics, engagement metrics, and hashtag and competitor tracking. It is ideal for smaller businesses who want to get … It allows you to create shareable reports that you can distribute to your entire marketing team, and analyze metrics to figure out how to drive more engagement and attract new followers. It's important that you leverage Instagram for your own business, but once you start, it can be difficult to discern whether you're truly successful. The alternative option is to pick a custom date range for a maximum of 90 days. Keyhole is one of the best Instagram analytics apps available for viewing the historical and real-time performance of your account. Besides all of that, Sprout offers Instagram Story analytics to help you measure the long-term impact of your stories via clicks, replies, and other important KPIs. Watch this video to see a live review and demo of each of these apps. You can export Smartmetrics’s reports as CSV or PDF documents and share via email with a single click. We're committed to your privacy. Used by over 5,000 agencies and marketers, Keyhole can provide critical metrics like your top Instagram hashtags by engagement, competitor activity, and your follower activity. In addition, the platform enables you to easily share reports with different team members straight from your Hootsuite dashboard. And you can see your competitors’ Top Hashtags too.. As you can see, there are several Instagram analytics tools available to cater for a variety of needs. HypeAuditor. This helps you keep track of the platforms that perform best for your brand, and tailor future campaigns for optimal ROI. Automatic & streamlined – works for any store with a Google Analytics … By paying close attention to your analytics data, you can gain useful insights to help you improve your, If you’re using the normal profile, you can easily convert it into a business one by. These metrics can help you find influencers who engage most with your target audience, allowing you to create more powerful and effective influencer marketing campaigns. Brandwatch Consumer Research. Buffer Analytics. We are all busy, and sometimes digging through Instagram Insights in various locations across the platform can feel time-consuming and frustrating. The platform allows you to schedule new posts, monitor what people are saying about the industry (or your brand), and of course track your Instagram analytics. This ensures that you can try it for free to make sure that it’s the right Instagram stats app for you. If you have the budget to spend a bit on an Instagram analytics tool, here’s a list of the paid, specialized tools, which have several more powerful features. See all integrations. It digs deep into influencer profiles to calculate their Engagement Rate (percentage of followers that engage with the influencer’s posts) and how it compares to the engagement rate of similar experts. You’ll also be able to identify your top fans and receive detailed insights from their Graph API. : If you’ve created or made the switch to an Instagram business profile very recently, it can take a while for the platform to present data for your profile. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9294dd33-9827-4b39-8fc2-b7fbece7fdb9', {}); If you have a business account on Instagram, you automatically have access to their free analytics tool, Instagram Insights. Price: Free for viewing data for the past day. Keyhole is a user-friendly social media analytics, monitoring & influencer marketing tool used by 7,000+ marketers to make data-informed decisions. If you’re looking for an in-depth analysis of the quality of an Instagram influencer’s followers or a way to find fake or ghost followers stats, HyperAuditor’s got you covered. Crowdfire’s Instagram stats offer a detailed view of how your Instagram business account has performed until a specific date. However, if you want to access premium Instagram analytics through this platform, you’ll need to get a paid subscription. Using HubSpot's Social Inbox, you can easily build out campaigns and publish to multiple social platforms at once. You can use it to track interaction with your followers, see hashtag engagement by the day, and even monitor the replies you get on your stories. Given the size of Instagram and the diversity of its metrics, it’s often best to have various types of analytics tools available at your disposal. This tool offers a free monthly Instagram account checkup that will give you some insight into which hashtags you can use to increase engagement, and which posts your audience react to most. Our Instagram course helps you build your Instagram account from scratch, give your audience the content they want to see, AND get sales. HypeAuditor's Instagram Reports allows you to analyze the quality of an influencer's audience, engagement rate, and audience insights including location, age, gender, and interests. There are a lot of companies that have no clue what a marketin…. Rival IQ is tailored to help you keep track of the most important Instagram metrics. If you deal with marketing, contents or growth it cannot miss in your toolbox. By monitoring and learning from the insights that these tools provide, you’ll be able to see what’s working, what isn’t, and how to bridge the gaps. For those unfamiliar with their role, Instagram analytics is how you assess the performance of your content and your profile overall. You can even figure out the best hashtags and filters to use, depending on which posts are best received by your followers. That is why each video and image not only have to be top-notch, but unique. Moreover, the tool allows you to analyze preferred post types, hashtag performance, and best posting times to help create top content in your industry. Analisa.io is the world's first AI-powered Instagram and TikTok social analytics tool that can analyze any public … Free and premium plans, Content management system software. Can you tell which post or story generated the most engagement over the course of a week? It will even tell you on which times your followers are the most active. You can then use these insights to inform your own KPIs (key performance indicators). Iconosquare is a three-in-one Instagram solution for social media marketing. What it does is rank Instagram accounts with an influencer score. Additionally, the tool offers insights into your followers' interests, and how to drive further engagement to your posts. More than … Another Instagram analytics tool you could use is Minter.io. Price: 30-day free trial; Standard is $99 per user per month. Really fast. With the right Instagram analytics … Crowdfire's analytics tools visualize your Instagram data in several user-friendly charts. You’ll not only discover how many times a hashtag was used – the app also allows you to see trending hashtags and how your content is performing. You can then use these insights to inform your own KPIs (key performance indicators). While it doesn't provide its Instagram Analytics tool for free, Union Metrics does offer a free monthly Instagram checkup. But if we need evidence that …, Whether or not you know it, you have a marketing funnel. Let us know by leaving a comment below! Moreover, you can create a cross-channel social media performance report to compare performance across various channels. Trusted by Brand Marketers, Agencies, Media Publishers, and Influencers in 57+ Countries. … You can also integrate your social inbox tool with your blog, enabling you to automatically share new content to your LinkedIn, Twitter, or other social channels the minute it gets published. Do you know if your Instagram marketing strategy is working? The platform comes with a two-week free trial, as well as a variety of free tools such as a full Instagram Audit. You … Oberlo uses cookies to provide necessary site functionality and improve your experience. You can use it to collect data on the following: … HypeAuditor is a vast database powered by artificial intelligence that’s indexed nearly 3 million... 2. You can use it to track trends in hashtag usage, content performance, competitor and engagement data. Instagram tracking made easy with this android/ios Instagram analytics app. If you want more advanced analytics like Instagram Story insights, then you’ll need to sign up for Socialbakers’ AI-powered marketing suite. Top 11 Free Instagram Analytics Tools You Should Be Using 1. Here, we’ll introduce the 15 best Instagram analytics apps out there to help you improve your overall performance. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b1268983-9da6-4d67-9d3a-cfef2d9f3cff', {}); Originally published Apr 7, 2020 3:00:00 PM, updated February 04 2021, The Free and Paid Instagram Analytics Apps You Need in 2021, a free 30-day trial of Sprout Social here, How Three New Instagram Shopping Tools Could Help Marketers Boost Sales, How to Repost on Instagram: 4 Ways to Reshare Content From Other Users, How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers). Click on this … Whether you wish to increase your engagement, grow your follower count, or discover the top trending hashtags for likes, using these platforms will help you achieve your goal.